Most viburnums prefer full sun but will adjust to partial shade. They like a moderately fertile soil with a pH between 5.6 - 6.6., although many do just fine in alkaline soils. In general, viburnums are not terrible particular about where they grow.
That few pests will bother viburnums is one of the reasons they have become so popular in the landscape. Recently the Viburnum Leaf Beetle (VLB) has been introduced into North America trough Canada and has begun making its way south. The VLB, Pyrrhalta viburni (Paykull), is capable of great damage and is being closely watched.
When selecting viburnum plants, choose a young specimen, since viburnums can be difficult to transplant when they get older. Early spring is the best time for transplanting, giving them a full season to get adjusted.
Most viburnums now sold are crosses and cannot be started from seed. You can propagate from soft wood cuttings during the summer or simply layer branches in the fall. By spring there should be a new plant you can cut off and move.
Viburnums are well behaved members of the honeysuckle family. They are either shrubs or trees. The tree forms may require some pruning to achieve the desired shape.
The U.S. National Arboretum has done extensive breeding for hardy, pest resistant varieties.
Viburnums work great as hedges or in mass groupings and also make interesting specimen plants or anchors in borders.
Foliage: There is no singular viburnum foliage. It can be rounded, lance-shape or toothed, smooth, velvety or rough. There are some evergreen and semi-evergreen varieties and many deciduous varieties with outstanding fall color.
Flowers: Most viburnums have either white or pinkish flowers which are sometimes fragrant. The flowers themselves come in three major types: 1) Flat clusters of florets, 2) Flat umbels outlined with larger flowers, resembling lacecap hydrangeas and 3) Dome-shaped, snowball like clusters.
The fragrant varieties that are most familiar in the landscape are native to Asia.
Fruit: Almost all viburnums produce attractive clusters of drupes type fruits which are popular with birds, wildlife and humans. However, most Viburnums are not self-pollinating and will require another variety to cross-pollinate with and yield fruit. Read more on Asian and Evergreen Viburnums and Native North American varieties.